# Channel playbooks

## Short-form video (Reels / TikTok / Shorts)

1. Show the core action in the first 2 seconds; no logo animation first.
2. Use a 9:16 capture with one readable caption: the rule or tension.
3. Keep the first cut to 8-15 seconds and make it loop cleanly.
4. End with the product name and App Store availability.
5. Test one mechanic-led and one outcome-led opening before spending money.

## Reddit and communities

1. Read the current self-promotion rules before every post.
2. Disclose that you are the developer.
3. Lead with a concrete design question, lesson, or mechanic - not a press release.
4. Include a short native clip or image when allowed.
5. Ask for specific feedback and stay to answer it.

## Press

1. Match one game to one writer/outlet; do not pitch all 15 by default.
2. Subject line = review code or story + the differentiator.
3. Put the action, differentiator, live URL, video, assets, timing, and promo access in the first screen.
4. Use links for large assets; do not attach a giant ZIP unless requested.
5. Log the pitch and follow up once.

## Product Hunt

1. Use One Good Thing first; its free, pressure-free promise is the best maker story.
2. Post from a personal account and complete the maker identity before launch.
3. Prepare the gallery and first comment before choosing a date.
4. Ask supporters to visit and comment, never to upvote.
5. Stay present throughout the Pacific-time launch day.

## Apple editorial

1. Submit a focused nomination, not a catalog dump.
2. Lead with the user experience and what is editorially distinctive.
3. Include up to 10 truly related apps and no more than 5 useful supplemental URLs.
4. Mention accessibility, inclusivity, visual craft, privacy, and fair monetization only where true and demonstrable.
5. Keep all supplemental links public and stable.
